Marketing Frontier

Strategies for a data-driven marketing world

Breaking thru the clutter

Posted by marketingfrontier on October 12, 2006

I was working at two different clients today, and the subject came up in both locations — how can we break thru the clutter and make ourselves relevant to the customers we wish to contact.  Now, this problem is not a new one — marketers have been struggling with such issues for years, only now exacerbated by channel “mayhem” between web, email, direct mail, TV, mobile, etc. 

No, the problem we discussed this morning (and afternoon, respectively) is how to distinguish ourselves to our Best Customers.

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