Marketing Frontier

Strategies for a data-driven marketing world

Welcome to my world…

Posted by marketingfrontier on October 12, 2006

As I begin writing this column, it seems to make good sense to introduce myself and the purpose of this conversation.

I am Mark Price, the Managing Partner of a consulting firm called M Squared Group, that focuses on helping marketing clients gain knowledge of their customers in order to generate incremental revenue and profit in the short term, as well as develop a vision of the long-term opportunity.  Our work includes data mining and customer analysis, as well as qualitative research, all concentrating on delivering the specific information that a client needs in order to execute specific already-determined actions.  We are based in Minneapolis, but have clients that range from Boston to Los Angeles.

I have 15 years experience in customer-focused data mining, with such clients as Best Buy, Target, Panera, Patterson Dental, and Avery Dennison.

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